This is interesting? Music drives so many of our experiences.
Spotify called a press conference at America’s annual Ad Age digital conference, in order to announce their new partnership with Coca Cola. The streaming service appear to be getting a lot out of the deal. They’ll be integrated into Coke’s Facebook page which boasts a whopping 40 million fans and Coke are expected to feature Spotify in their advertising going forward. In turn Spotify will be working with Coke to develop a series of apps (kicking off with a London 2012 orientated offering). You can read more here.